Women and Online Decision Making

I remember one of my marketing professors giving an example of a sports car manufacturer placing ads in a magazine with 95% female readership. I shared the quizzical expression on my face with my classmates. It was only when he explained the various roles played by key decision makers in the purchase process, that we…

How to build a follower base like Trump

The world, in its history, has seen few public figures who, in spite of being so vehemently hated by the mass media, are still deeply loved by the masses. Donald Trump is one such person, and he does this by wearing his heart on his sleeve. His long convoluted and gibberish filled sentences might not…

Why DIY Digital Strategy is dead

How to devise your DIY Digital Marketing Strategy? The simple answer to this question is that you can not. But isn’t the USP of Digital Marketing Strategy that anyone with an infectious idea can win? Probably not. In this post, I will be listing the various barriers that are silently cropping up behind the scenes.…