Women and Online Decision Making

I remember one of my marketing professors giving an example of a sports car manufacturer placing ads in a magazine with 95% female readership. I shared the quizzical expression on my face with my classmates. It was only when he explained the various roles played by key decision makers in the purchase process, that we…

Why DIY Digital Strategy is dead

How to devise your DIY Digital Marketing Strategy? The simple answer to this question is that you can not. But isn’t the USP of Digital Marketing Strategy that anyone with an infectious idea can win? Probably not. In this post, I will be listing the various barriers that are silently cropping up behind the scenes.…

Why CRM and Online Dating are one and the same

New business models, changing customer decision making journeys and the rise of the “digital middle-men” are taking every industry for a spin. Taking the example of the automotive industry, traditional OEMs were very clear about what they had to do in the marketplace. Engineer, Manufacture and Distribute. Once in a while they also pushed marketing…

Digital Marketing and Disrupted Ecosystems

In this article, I will be making a case-study out of Coursera to illustrate how businesses that get digitalised, take on the entire ecosystem. The way in which the average human consumes knowledge today has changed drastically. Knowledge is equated to mere scanning of four or five words that Google spits out upon initial search.…