What #OviyaArmy really stands for

The latest mass hysteria that has gripped Tamil Nadu has also taken over me. But for different reasons. Everyday I watch the show religiously, and then go directly to instagram and search for #biggbosstrolls. To my amazement, people are pouring their hearts out for the contestants of the show – strangers whom they did not know…

How to “Reason” with your Customers

In your opinion, what kind of movies do you think will instantly connect with everyone? Had you Googled the top 50 grossing movies of all time, you would have found that more than 96% are fairy tales or fantasy epics. Why do you think that is? Why is it that a movie that is packed…

How to build a follower base like Trump

The world, in its history, has seen few public figures who, in spite of being so vehemently hated by the mass media, are still deeply loved by the masses. Donald Trump is one such person, and he does this by wearing his heart on his sleeve. His long convoluted and gibberish filled sentences might not…