I’m a digital native who enjoys creating, sharing and executing ideas that enables value creation in today’s internet economy. A strongly opinionated marketeer, who thoroughly enjoys connecting seemingly unrelated concepts, to make sense of how things work. My passion for marketing has taken me from rural India to Paris, France.
The topics I will be discussing on this blog will be centred around Digital Brand Management. With the digital revolution, consumers jump, skip hop different channels. To keep up with them and to provide a seamless brand experience, every marketeer needs to know the latest happenings in the digital world, and the brand marketing challenges that arise with them. Tying both together with everyday examples, these short bite-sized articles on strategic digital marketing and brand management will not fail to provoke your thoughts!
Hi. I’m Karthika Surendranathan, and I love spinning intoxicating brand stories that travel space and time.