What #OviyaArmy really stands for

The latest mass hysteria that has gripped Tamil Nadu has also taken over me. But for different reasons. Everyday I watch the show religiously, and then go directly to instagram and search for #biggbosstrolls. To my amazement, people are pouring their hearts out for the contestants of the show – strangers whom they did not know…

How to “Reason” with your Customers

In your opinion, what kind of movies do you think will instantly connect with everyone? Had you Googled the top 50 grossing movies of all time, you would have found that more than 96% are fairy tales or fantasy epics. Why do you think that is? Why is it that a movie that is packed…

Digital Marketing for the Brand Strategist

When I tell my old b-school friends or mid-career professional contacts that I’ve taken up an MSc course in Digital Marketing, I get two different kinds of reactions. One lot is fascinated and understand the weight of Digital Marketing in the future of mankind, and the other lot is plain bored. Some of the Traditional…